It can be deduced that there is a window of opportunity for agencies to show businesses the real value and revenue growth that the right digital channels can bring. If successful campaigns are actioned, digital marketing will likely become a part of the business’ long-term marketing strategy.

So if agencies can show businesses the benefits of moving online, and reap the rewards, it will change their perception of online being an emergency quick fix. The value can entice them to make digital marketing a permanent part of their marketing strategy.

To achieve this goal, it’s the duty of marketing agencies to act as a role model, calming the storm of irrational user behaviour through appropriate, well written, researched and actionable strategies to safeguard client retention and at the same time, generate quality leads that convert.