Social Ads – Many thanks to the detailed segmentation that social networking enables, personal adverts are superb for drilled down focusing on to help you actually enter front side of the correct demographic. You can easily connect your page to your advertising or groups to create a community of people talking and sharing ideas. People sounding off in the comments section about your activity or thought leadership can be great for your brand.

Whichever route you decided to focus on right now there will be term that is long that will always be together with your brand name even after the lockdown has ended. As a trusted knowledgeable expert now, people will continue to come back to you for years to come.