Even though the WebMD page leaves A LOT to be desired, it attracted backlinks from over 300 referring domains:

In other words, Perrin saw that there was proven demand for content about “ways that pets improve human health”.

But not just any information…

…demand for visual content.

So Perrin decided to create an infographic around that proven topic.

First, he spent a day researching content for the infographic.

Then he hired a freelance designer to take his list of bullet points…

…and turn it into a professional infographic.

Looks nice, right?

As you probably know, publishing something valuable isn’t enough to generate quality backlinks and targeted traffic.