Sure, his infographic looks really nice.

But it wouldn’t have done NEARLY as well without a topic that dog lovers cared about.

Now:

Perrin had a hunch that dog owners would want to learn that Mr. Fluffy Pants improves their health.

So he searched for “dogs and human health”.

And he came across this slideshow from WebMD ranking on the first page:

(Yes, that’s really what it looks like)

As Perrin puts it:

“That’s not a good article. It’s just fun facts with cute blurbs. There’s no design or research to speak of. I knew I could do it better, and one of the ways I wanted to improve it was to make an infographic.”Perrin Carrell