Not bad for a brand new blog.

Note: His secret was NOT a $10,000 infographic. As you’ll see in a minute, design had very little to do with Perrin’s success.

With that out of the way, it’s time for me to walk you through the step-by-step process.

Step 1: Create and Publish a (Really Good) Infographic
Here’s the deal:

Despite what most “content marketing gurus” would have you believe, design plays a VERY small part in an infographic’s success.

In fact, choosing the right topic is 90% of the game.

And that’s where Perrin’s infographic — 22 Ways Dogs Make Humans Healthier — hits a home run: