Option #1: He could grind away on his blog, publish on a set schedule, and HOPE he got traffic (“The Publish and Pray Approach”).

Option #2: He could create (and promote) a few pieces of amazing content.

Fortunately for Perrin and his new blog, he pulled the trigger on option #2.

And he decided to kick things off with Guestographics.

How did it go?

Guestographics boosted his organic search engine traffic by 963% in just 6-weeks:

And thanks to placements on a handful of popular pet blogs…

…and The Huffington Post…

…he also funneled over 1000 targeted referral visitors to his site: