After dozens of late-night writing sessions, Perrin’s site went live:

(Note: Perrin’s original name for the blog was Chewie Says. But he recently changed it to Here Pup)

That’s the good news.

The bad news? The dog blog space is dominated by a handful of massive authority sites.

That means that Perrin is going toe-to-toe with mega-sites like PetMD.com and Cesar “The Dog Whisperer” Millan.

You could even say that it’s a dog-eat-dog world (sorry, I couldn’t resist 😀 ).

To have a fighting chance against these massive authority sites, Perrin had two options: