Do you want to persuade more people to take action? Wondering how the latest behavioral science can help your marketing?

To explore how to be more persuasive in your marketing, I interview Jonah Berger on the Social Media Marketing Podcast.

Jonah is a marketing professor at the University of Pennsylvania’s Wharton School and author of the books, Contagious and Invisible Influence. He’s also a keynote speaker and marketing consultant. His newest book is The Catalyst: How to Change Anyone’s Mind.

Jonah shares the five key barriers marketers face when trying to persuade someone to do business with them and explains how to use these barriers for customer-centric marketing that produces results.