Here at Communicatto, we have a foot in both the marketing world and the PR world. So we understand the delicate balance that comes with needing to market during a time of crisis and the importance of doing so carefully.

Our President, Doug Lacombe, was talking about this topic just the other day and had some advice both for marketers and other folks trying to navigate the current turbulence:

While profiteering off a crisis is clearly unethical and distasteful, be gentle with folks who are still selling their wares. Chances are they are just trying to feed their families, keep their staff, and otherwise stay afloat. Sales is not evil. Profiteering is. Everyone needs to earn a living.

I think the real message we all need to remember is that we’re in this together. There is one thing that doesn’t go out of style no matter what else we have on our plates: being kind and generous with one another.