Outreach includes building relationships so you can guest post on authoritative sites in your niche. These posts give you get relevant, high Domain Authority (DA) backlinks for SEO, which is still one of the best ways to rise in the Google search rankings. And according to Broadband Search’s recent Internet statistics from 2019, Google process 3.5 billion searches per day – or over 40,000 every second. There’s plenty of traffic to go around.

And when you’re just starting, you may not have many connections or published content out there. You might say: “Why would anyone feature me?”