I’ll repeat it: you’re a business owner, not a blogger.

Think about all those local business websites that look like they’re straight from 1996 – auto mechanics, financial services, real estate sites, etc. They might be lucky to get a few hundred visits/month. But their website is bringing in revenue because they’re filling a need in the market and providing a solution with high-end services.

Your blog must have a service that fills a need in the market from day one.

The early focus of your new blog isn’t to write a bunch of blog posts that no one will find. Instead, focus on having just five high-quality pillar posts, a consulting page, and a dialed-in sales funnel. Your sales outreach will do the rest.