Low Traffic x High Price = High Traffic x Low Price

Here are the five steps to get prospects down your sales funnel:

A user reads your high-quality blog content related to your high-end offer They opt-in for your email list for a one-page “freebie” offer Optional: Add a lower-priced offer around $50-200 to build trust (we will add this down the line) Your automated welcome email series tells a story and take them down a path to set a meeting with you Finally, your ideal B2B clients set a meeting with you and pay for your high-end consulting offer
For a brand new blog, all that you need is your first five blog posts, a one-page opt-in “freebie,” an email platform and list, and a consulting page.