Once your contact responds to your email and says they are interested in a guest post, you need to pitch the perfect topic.

There are four main criteria for the perfect guest blogging topic pitch:

Your content doesn’t exist on their site yet. When you have a topic idea, go to Google and search “site:blog.com topic” to scan their blog to check if it already exists. Your topic and target keywords have SEO value. Go back to Ahrefs and input the blog’s URL. View which organic keywords are driving the most traffic to see if you can find gaps in their content that you can fill. The topic matches your expertise. You should be able to write intelligently about the subject and use the guest blog to build more influence in your niche. The topic matches the audience’s interests. Check their editorial guidelines, look into how they write their blog posts, and try to match their blog’s style.
Once your topic is accepted, you can move onto the heart of your guest blogging strategy.