First, use LinkedIn. Start by filtering your search results by the blog’s company page, then within the company, search for people by using terms like: “Content Manager,” “SEO Manager,” “Editor,” or simply, “Content.”

After you find 2-3 potential contacts, connect with them on LinkedIn. 2nd degree LinkedIn connections are better than 3rd – and if you have a mutual contact, even better. Don’t spend too much time on your connection message either, often your text gets buried or comes off as spammy.

Once you’ve reached out on LinkedIn, use an email tool like Hunter.io to scan the blog for email addresses. Even if you can’t find the contact’s exact email address, Hunter.io shows your email structure, such as [email protected] or [email protected]. Add this contact information into your spreadsheet.