Could you provide content because your expertise matches their audience’s interests? Is their blog currently in need of content to fill their editorial calendar? Can you leverage link building for them in other guest posts you’re writing? Is there a topic that you’re well versed in that doesn’t exist on their blog?
The first step in pitching is understanding your value and what you can do to help. This information will be vital in your initial email outreach strategy.

First, create a targeted list of sites.

Once you understand the value you can provide, it’s time to start building your blog outreach list. This list should be a simple spreadsheet with five columns: Website, Name, Email Address, Status, etc.