How to format and send your guest post. Some blogs like a Word document, others will want a Google doc, and a few still ask for raw HTML (though this is becoming increasingly rare). You may be given instructions on how to use headings.

Successful guest blogging requires following instructions

There may also be other instructions (i.e. some blogs will ask you to submit your guest post using a specific form, or to use a specific subject line for your email to them).

Make sure you follow these guidelines, as failing to do so could mean your pitch never even gets seen.

If you’re struggling to find guest post guidelines, or if the guidelines don’t make it clear who to contact, I’ve got some actionable tips in this guide to blogger outreach about tracking down the right person to contact (and finding their email address).