Table of Contents What is Guest Blogging?
Guest blogging, also called guest posting, is when you write an article for someone else’s blog with the purpose of growing your brand, gaining exposure to a targeted audience, generating traffic and building natural backlinks for your own blog.

Although there are some exceptions, a guest post will normally be a unique piece of content you’ll have to write—one you haven’t already published on your blog or anywhere else—and you’ll almost always be writing for a blog with a larger audience than your own (which is one of the major benefits of guest blogging).