Thus, to improve bounce rates and SERP ranking, you will have to focus on site speed. This way, users will keep coming back and Google algorithm will recognize your website’s traffic and adjust your search ranking accordingly.

Here are a few factors that should be considered to optimize your page speed.

Image File Size: It’s a thing that is common we all know that bigger picture data take more time to load. It decreases your page rate. Therefore, compress and optimize your image dimensions before publishing it on the site.

Browser Caching***************************************) that is a browser loads a webpage, it’s loading a number of resources. These types of resources are stored in the user’s computer with browser caching. So, it is not necessary to be loaded again – making pages load faster.