For a little refresher on SMART objectives and how they refer to setting earnings objectives for marketing projects, let’s stroll through an example.

Let’s state a marketing group for a business is creating $10,000/ month in profits through online and conventional marketing efforts, however wishes to create more income through intensifying digital projects. They have actually picked an objective to double their income.

While doubling profits is a great objective, it does not have any basis for how to arrive. To make this objective SMART, the group can include some terms to make their course a bit more clear.