To put it another way, some companies use revenue marketing when planning online marketing strategies. Revenue marketing is about coming up with a campaign that is driven by the desire to create more leads and drive sales.

How then, do marketers come up with a winning online marketing strategy that directly ties to their revenue goals?

If you’re unsure of the answer, we’ve got you covered.

To give you a starting point of how you can follow suit we’ve come up with some steps you can take to begin marketing planning based on revenue.

Revenue Marketing

When we talk about revenue marketing, we’re talking about a method of marketing that’s used for lead generation. Some marketing campaigns are implemented to increase brand awareness or support a product launch, but revenue marketing puts all hands on deck towards increasing just that.