91% of marketers are confident that they’re making marketing decisions that will positively impact revenue.

Are you one of them?

As marketers, we’re well-versed in the main goals of internet marketing: to generate leads and new business. Revenue generated from online marketing justifies why we include online channels in our marketing efforts.

Some companies use revenue as a jumping-off point to build their marketing plans. This method determines if current marketing efforts should be changed or repeated based on lead generation and customer acquisition data. A tactic like this measures and drives the growth of a business.