The hot button is to use knowledge to inform your content material subjects. It’s most likely fairly straightforward to give you subjects that you simply suppose your audience could be excited by, however it’s a complete different job to dig deep and discover knowledge factors about the kind of subjects your viewers is in search of. Let your instinct information you, however let that knowledge really inform your subject buckets.

How to make it data-driven:

The hot button is creating content subject “buckets” that you should use to categorize and arrange round your goal audiences’ wants and wishes. When you realize who your viewers is, and what they want or need, then brainstorming content material subjects turns into data-driven.