Regardless of the motive, it is smart to attempt to isolate the problem by testing completely different situations. Change up the kind/type of your content material (if it’s a weblog, attempt doing a webinar as a substitute… if it’s a tweet, attempt creating an infographic as a substitute). Typically simply altering up the shape or format of content material makes it roughly fascinating to a specific viewers.

How to make it data-driven:

Effectively, the title of this step says all of it… “Analyze your content marketing performance” – meaning uncover knowledge factors that may allow you to to optimize your content material advertising efforts. The steps right here aren’t actually linear. This “analysis” is all the things that you simply’ve been doing main up to this level. In case your content material technique is really data-driven, then you will have been analyzing all types of knowledge to assist inform each step alongside the best way. That is simply one other job within the content material technique optimization loop.