The hot button is figuring out what’s going to work finest for various segments of your viewers. So how do you work that out? Observe the ABT methodology: At all times Be Testing! In a world the place applied sciences change in a heartbeat and shopper preferences altering even quicker… it’s a good technique to repeatedly check options to discover what works finest relying on the content material subject, the audience, the aim of the content material, and so on.

How to make it data-driven:

Take a look at tendencies in your business or sector to assist hone in on the forms of content material and/or supply strategies that work finest. This may present a high-level generalization as a place to begin. Mix this with your personal findings based mostly on previous content material efficiency to repeatedly tweak the kind of content material you might be creation and the way/the place you might be publishing it.