The place to discover the info:

Your analytics will be a treasure trove of data and knowledge that may actually assist steer the path of your content material. As famous above, have a look at previous content material efficiency to discover the “low hanging fruit” of content material you can simply repurpose in a number of methods.

Take a look at open charges, click-through charges, social engagement and shares to glean insights on what your viewers finds worth in. For optimizing your content material, get insights from key phrase analysis to assist inform the place to place emphasis in your content material.