Customers look for convenience in persistence. When a social media individual, for instance, efforts to find a organization on Twitter, they will certainly almost certainly be looking the profile that is same that they saw for similar business on Instagram. Mixing things up too much across numerous systems may result in confusion surrounding the brand name you’re selling. 

Furthermore, any images and***) that is are used in print media should also align with those used online. While keeping things consistent when working with video marketing materials could pose a bit more of a challenge, you can still maintain the style that is same tone that you apply along with other media.