2. Reduce the size of your photos to fit the web page. Sharp photos are great, but giant photos take a lot of time to load. It’s one of the most common mistakes made. Most photo editors give you the option to reduce the size of your photo. Save a web-sized copy and keep the original in full size, in case you want to use it for print materials.

3. Don’t be tempted by fancy scripts, like music, pop-ups, or automatic video loading. They will slow down loading time and you will lose business. Videos are great (done properly, really great), but turn off the autoplay option. 

Turn Visitors Into HVAC Leads

Online Directory Listings (also called Citations)
Local directories are an invaluable lead generation resource for a number of reasons. Customers often check there first, they help advertise your brand, and they boost your SEO with links back to your business. To sign up for a directory listing, you’ll need the following information: