“FosterHeatandAir.com” or “BestHVACinGothamCity.com” are preferable to “FosterLLC.com,” for example.  

Mobile-Friendly Website
More people than ever before are using their mobile phones to look for what they need on the go. These days more than half of all online consumers are using their mobile phones to access the web. Your website must be compatible with all kinds of user device displays, from desktops to the smallest smartphone.

Fast loading and easy navigation are critical to generating a steady supply of high-quality HVAC leads. The layout should be intuitive; if users don’t find what they want immediately, they will bounce – most likely to a competitor. Make the information users search for most often super simple to find. Here are a few tips: 1. Make your contact information prominently visible in the same spot on every page.