Your blog can also help you get a “rich snippet” which rockets your site to the featured box on Google for a particular topic. This is especially important for small local and independent businesses whose advertising budget might be a lot smaller. Here’s what happens when you Google “How often should I change my A/C filter?”

Google is looking for the most complete answer. This company got it right and captured the number one spot. There’s no secret, just know what customers ask and provide the best answer on the web. 

Simple Search Engine Optimization
Search Engine Optimization (SEO) is how you get your business to rank higher on the search engines (SERPS), like Google, Bing, and Yahoo. Many of the things we’ve already gone over will boost your SEO values: