below are a few types of the kinds of shifts we’re seeing and be prepared to see in marketing approaches and investments:

Talbot: The disciplined marketer that is determined to not overreact, but recognizes the necessity to make adjustments to react to shifts in consumer behavior driven by the coronavirus outbreak… what questions should this marketer be asking and what data is highly recommended?

Bachmann: In an emergency, it is important to inquire of: What advertising messaging is acceptable and exactly how would you most effectively build relationships customers throughout the outbreak? How are you able to leverage analytics to know and meet their needs?