The Coronavirus is impacting consumer mobility, shifts in media consumption habits, supply chains, such as for example shortages of and concerns over goods stated in China and volatility that is economic.

With this situation that is dynamic companies need certainly to plan their next marketing moves wisely to either mitigate downside risk or capture most of the upside that’s possible.

Some advertisers should hold powder that is dry others should double-down on marketing investments to seize opportunities. It’s crucial for organizations to pay attention to how this situation is altering the landscape and plan scenarios accordingly, rather than wait and hope that no noticeable changes are essential.