Along because of the remaining portion of the world, marketing teams continue steadily to cover ground that is new confront unprecedented challenges brought about by the coronavirus pandemic.

I recently asked Kathy Bachmann, GM of Americas utilizing the consultancy Analytic Partners Inc., to share with you her perspective on a few of the issues that are strategic suddenly find themselves addressing.

Paul Talbot: it has an assumption, and perhaps for many products, a real possibility borne out by data, that online sales are spiking while offline sales are sagging. How Should this scenario is put by us in proper perspective?