. To assist us handle even the pages we put on’’ t routinely touch, we required to establish a system of ownership and prioritization that would discover the ideal balance of empowering other online marketers to handle elements of the website, while still keeping control over constant user experience and company objectives.

So we established a structure to specify ownership throughout our numerous sites:

The style and advancement groups likewise produced a Web Style Guide , that made it possible to have a versatile site that empowered others and made sure a constant user experience. This guide is a toolkit of constant, on-brand web modules that other stakeholders can utilize to modify and produce site pages. These modules are the foundation for making a landing page.