It’s no secret that employees are some of the most trusted representatives of your brand. According to the Edelman Trust Barometer, potential customers trust employees over CEOs, journalists, and celebrities. Internal stakeholders are sincere and accessible, which humanizes your brand.

If you’re curious about influencer marketing, consider engaging your internal network. It’s a cost-effective alternative to partnering with external influencers who are often expensive to work with and may come across as insincere.

Here’s how to set up an internal influencer program for your business.