Live video
Creating a web seminar in a live-video format is great if you want to build closer relationships with your customers or to conduct a team meeting. It’s very personal, and you can show the “human side” of your business in a professional way. This type of webinar could also be useful if you’re making a video presentation of a physical product.

Text chat
When you’re hosting a webinar, your audience can use the chat option to ask questions or answer yours. It builds the relationship between you and establishes your authority when you provide answers to their problems in real-time. People feeling seen by you makes the connection stronger and creates a bond that keeps the customers coming back to you.