How Do Webinars Work? A Beginner’s Guide to Webinar Marketing
Answer a question
During your webinar, people might get stuck on something hard to grasp, and if a burning question pops up – answer it along the way. It will result in a sigh of relief from the audience, and they’ll be able to get back to listening carefully.
Have the right people around
Sometimes it’s hard to keep up with an overload of questions from the webinar attendees – that’s why you should have a dedicated moderator on board. They should regulate the chat, and direct its course in a professional way.
Also, if you can bring in a guest during your webinar, the element of surprise, the slight change in tone, and the additional expert to learn from, will surely get the audience’s attention!