In the copy, don’t just communicate the details and reiterate on the webinar’s topic. Address your prospects’ pain points and tell them how the webinar will help. Only then you should jump into the details and write about the overall agenda, the date and time, how long will it last, and how they can register.

I will touch on the subject of emails one more time in a minute, but in the meantime, you should definitely check out our article on how to design great webinar invitation emails.

7. Practice
You shouldn’t jump into your first webinar without proper preparation, with the hopes to improvise. Sure, being flexible in your presentation is an asset, but practice a lot in the days leading to your seminar to make everything smooth and sound convincing and knowledgeable. Also, everyone on your team should have a bit of first-hand experience with the webinar software you’re going to use – so it’s great to do a dry run with everyone involved.