Share links and tease the presentation’s content. And, just before the start of your online seminar, state that it’s about to begin – the audience will be reminded of it in real-time while scrolling their feeds.

Email invitations
You may use the webinar as a mean to build your list. But, what about the people that are already on it? Seize the opportunity and invite them to your web seminar by email.

Start with the subject line. To make clear what you’re promoting, consider stating it first, in brackets, like so:

If you’re partnering up with an industry expert, don’t shy away from namedropping here 😉