While promoting your video seminar, mention that it will be recorded – people will know it’s worth signing up even if they can’t attend and that they’ll receive the recording later.

7. Promote your webinar
To run an online presentation, you need people to register for it. It’s not just the content that makes them register – it’s how you promote it.

Webinar landing pages
Create a landing page with an invitation, that will encourage people to sign up and tell the audience everything they need to know beforehand.

First, write a short copy explaining the topic. In a few pointers highlight what the participants will take away from it. Then, place a signup form where your leads will leave their name and email, and finish it off with a clear CTA button – the word “register” should be enough.