The structure
The content you provide throughout the webinar should be engaging enough to keep the participants until the end. You can also tease a bonus at the start, to create an incentive to keep watching. Then, it should naturally lead into a paid offering, if that’s a part of your webinar’s purpose. There’s an 80-20 rule for this – make the webinar 80% solid content, and you can promote your product for the remaining 20%.

Always start by welcoming participants. Ask them where they are joining you from, and you’ll create instant engagement.

Make the participants sure that’s the right place for them to be, by specifying who will benefit from the online seminar. Also, introduce not only the subject of your webinar, but yourself. Start with a relatable story to prove you’re trustworthy and keep it brief.