How Companies Should Post Content – Social Media Marketing Guide
To gather inspiration for new content or to evaluate preexisting content, can be used as a social media tool.
Not all Content Is Suitable for Every Network
Now that you have a strategy and you know what makes good content, all that’s left is paying attention to what platform you publish what type of content on. But don’t worry, we’ve created guidelines for you here as well:
| pictures, videos, links to articles, short texts, live videos, stories (mostly professional content) | |
| high-resolution images and short videos, live videos, stories | |
| latest news, opinions, videos, GIFs | |
| Youtube | tutorials, guides, video blogs, experiments |
| links from images from your own website | |
| job ads, company news, professional content |
Our advice to you: reuse the same content in a slightly modified form on different platforms. For example, if you publish a ten-minute informative video on YouTube, you can also post a slightly trimmed version on Facebook and Twitter. On Instagram, you can then link the video in your bio and post a short version or an image of it. In your picture/video description, you then mention the link in your bio. The same applies to articles you publish on your blog. On Facebook and Twitter, you can directly post the link with a short description in your feed, while on Instagram you have to make the detour via a picture and the link in your bio. Verified accounts or accounts that have more than 10.000 followers on Instagram, can also post links over the “swipe up” function in their story.