6. Engage with your followers
A good way to engage with your followers is to ask them for their opinion. Putting surveys in your stories or just generally asking in your captions is a great way to achieve engagement. Every reaction of your followers increases your engagement rate and therefore the relevance with which your content is rated. On top of increasing your relevance, your followers feel more valued when they are asked for their opinion.

A good example of a company that meets all criteria is Blendtec. Blendtec sells mixers and produces a series called “Will It Blend?” on Youtube. The videos test the blend-ability of various different objects, like iPhones or Amazon echoes. Their audience consists of people who are potentially interested in a mixer (1.). You will only see the price of the blender being directly mentioned when there is a discount (2.). Usually, however, the product is only linked in the description. The videos are quite funny and put a twist on how you would really use a mixer, which makes them authentic. By producing the videos regularly, points 3-5 are also fulfilled. At the end of the video, Blendtec asks their subscribers what they want to be blended next (6.). Watching these videos really seems to create the urge to buy one of your own to try your own experiments. Maybe not with your iPhone or Amazon Echo though.