3. Builds a bond to the company or the product 
Keep in mind that your content should reflect your company or your product in a positive manner and trigger emotions in potential customers.

4. Offers clear value to the followers
Don’t waste your followers’ time. If your content isn’t relevant for your target audience, it doesn’t belong in your feed. Cute cat videos do not belong on Instagram pages of sports car manufacturers.

5. Is authentic, high-quality and up-to-date
If you don’t post regularly, your content is stolen or simply not authentic, your followers will quickly lose interest. Therefore it is very important to know your audience in order to publish new and authentic content regularly.