The Criteria for High-Quality Content

Now that you have a goal in mind, we can finally talk about what makes for good content. High-quality content meets these criteria:

1. Precisely tailored to fit your target group
Make sure your target audience is clearly defined so that you can match your content to fit their needs. 

2. Contains little to no direct advertisement
Direct advertisement is annoying! Did you know that almost every fourth post on Instagram in our feed consists of advertisements? While advertising your product might be necessary, it should be done in a subtle way without telling followers directly to buy your product.