As Shoshanah Posner writes for this site, “Most payment gateways allow e-commerce merchants to set up some basic fraud-prevention rules to block or flag transactions that may be fraudulent. Typical examples are to decline all transactions when the billing address does not match what the credit card company has on file (an AVS mismatch) or excluding all transactions from specified countries.”

Such filters prevent fraudulent purchases from going through, helping both you and your customers avoid major headaches.

4. Automation makes the world go round

The payment process doesn’t end after a customer submits their credit-card information. From confirmation emails and shipping updates to ensuring that confirmed funds are actually deposited into your company’s accounts, there are several additional steps that come into play to ensure a quality sales experience for everyone involved.