As conversion-optimization specialist Andra Baragan writes for The Startup, “Ultimately the outcomes we are seeking here are: Reduce friction, reduce frustration, increase user experience [and] increase transparency. Any work which is completed with the above outcomes in mind will lead to a higher conversion rate and ultimately more revenue.”

2. Make plans for your global customers

Fortunately, the digital age has made the world a smaller, more accessible place than ever. In fact, many (perhaps even most, honestly) of today’s most successful businesses don’t just target their home country — they expand their reach into other markets.