Step 5: Community Marketing

There’s nothing more effective for a local brick-and-mortar business than getting involved in the community. 

Be Socially Responsible
Join community events, get involved in local charity drives, sponsor a local team, and make social contacts with your community. Consumers are 64% more likely to recommend companies that are socially responsible. While your motivation to do good should not be to be seen, you WILL be seen. If there’s a local disaster and you send branded trucks out to help (for free), the social media goodwill will spread your brand far and wide. Show up for your community and they will show up for you.