Online Plumbing forums are another great way of interacting with potential customers. Search for topics and get involved in the conversations. Adding relevant advice with a link to your business gets your name recognized and shows that you are knowledgeable and want to help.

Pay-per-lead sites, like HomeAdvisor and Angie’s List, also generate potential clients. These are a great way to fill holes in your booking calendar. Any response given on these sites should link to your review pages.

Be an active contributor to online discussions. Responding to comments left on your page shows people that you value their input. Keeping comments professional, friendly, relevant and helpful will raise your online profile. Local people will find you approachable.