Create A Company Blog
Much of online marketing is inbound, which simply means customers come to you. Filling a blog is a simple way of adding relevant content. How do you know what to blog? Think about what your customers ask you, and make each blog an answer to a question, a helpful, actionable suggestion, or a case study about something that happened – the more interesting the better!

DIY advice, for example, shows you’re willing to help the customer save money. Consider a series of short how-to videos to provide regular updates and keep interest levels high. Homeowners have all kinds of questions about everyday problems, like how to unclog sinks, what to do during a freeze, or what kind of plunger is most effective. If you’re their go-to for sound advice, you’ll be their go-to when they want to hire a plumber.