Use locally targeted paid advertising
Pay-per-click (PPC) advertising – only seen by people in your local area – brings in twice or more revenue than it costs. Social media use search-based advertising. Anyone in your area using certain keywords, for example, “plumber” or “leak” will see your ad exactly when they need it.

Give away branded stuff
Handing out something useful and memorable that people are less likely to throw away helps keep your name where they can find it longer. Consider a “to-do” whiteboard or thermometer that sticks to the fridge, a coffee cup, a USB memory stick, or anything interesting you can brand with your business logo and contact information. Your customers will thank you, but more importantly, they will remember where they put your phone number.